Oriocenter is transformed into an enchanting winter kingdom, an immersive experience celebrating the values of sport and, more specifically, snow sports, bringing magic and fun to the heart of Oriocenter.
Sport is not just about winning: it is about falling, getting back up and always having the courage to try again.
Oriocenter “takes to the slopes” with the Magic of Snow project, which aims to remind us that sport is not just performance, but also play, respect and sharing.
Through 11 giant installations inspired by winter sports - skiing, ice skating, sledging, snowboarding, hockey - art meets snow and ice to tell, with lightness and imagination, the values that unite athletes and sportsmen of every generation.
On Monday 17 November, the official inauguration took place with the traditional ribbon-cutting ceremony and the presentation of the 11 installations, in the presence of the Director of Oriocenter, Ruggero Pizzagalli, the Mall's owners, represented by Giacomo Torriani, Percassi Group, who brought greetings from Veronica Bianchi, of Generali Real Estate, the local authorities in the persons of the Mayor of Azzano San Paolo, Sergio Suardi the Mayor of Orio al Serio, Alessandro Colletta, and the Mayor of Seriate, Gabriele Cortesi, together with Giorgio Rocca, former Olympic athlete and ski champion, Lara Magoni, Euro MP and former alpine skier, and Mauro Bernardi, President of Enjoy Ski di Albino, to whom Oriocenter donated a contribution to support the efforts of the association whose objective is to bring people with disabilities closer to sports.
