At the Oriocenter, winter lights up with Magic of Snow, a spectacular installation celebrating winter sports and the values of sport, on the occasion of the great Olympic event that will take place in early 2026.
Oriocenter transforms into an enchanting winter kingdom with Magic of Snow, an immersive experience with 11 giant characters and values to share.
Through a series of installations inspired by winter sports - skiing, ice skating, tobogganing, snowboarding, hockey - art meets snow and ice to tell, with lightness and imagination, the values that unite athletes and sportsmen of every generation.
The protagonists of Magic of Snow are five original characters, up to 6 metres tall, who inhabit different areas of the Oriocenter; customers can meet them, take photos and get involved in their stories. Each character is an installation designed to excite, make people think and entertain.
Inspired by the world of winter sports, the Five Snowflakes bring with them stories of rebirth and teamwork: Yuki, the brave snowboarder; Shubi, the tireless defender; Luma, the snow arrow; Skye, the skier of the impossible; and Kori, the ice queen. Surprising figures, born from fragility transformed into strength, who invite young and old to look inside themselves, to believe in their dreams, to overcome difficulties.
Each Snowflake conveys the values that sport teaches, values that, when reflected in everyday life, take on fundamental importance in the behaviour of individuals: courage, friendship, cooperation, inclusion and resilience.
An unprecedented project that strengthens the link with the territory and makes every visit an opportunity to experience the values of sport in a new and engaging way