Roy Roger’s is an Italian fashion brand belonging to the Sevenbell group, produced by the Florentine company Manifatture 7 Bell s.p.a., a pioneer in denim production from 1952 to the present day. Over time, the trademarks have become the zips on the back pockets, for keeping a wallet safe, a small front pocket for coins, and the Roy Roger’s “logo,” a black triangle sewn onto the right back pocket.

Today, Roy Roger’s is the result of a constant search for the highest quality materials – denim comes from the USA, Europe, and Japan – and continuous experimentation with innovative washes, artisanal craftsmanship, and cutting-edge technologies. But above all, it's from the ability to rework historical models to conceive new ways of wearing and living blue jeans.

A garment that was historically born as workwear but which over the years has become a cult item, a true style icon. And which today also becomes an interpreter of the wearer's personality.

The brand is available internationally through authorised retailers, online, and in selected single-brand stores.