Founded in 1954 in New York City, the RefrigiWear brand was born from an intuition that led two American entrepreneurs to develop an absolute innovation in workwear. Familiar with the needs of workers involved in hostile work in very cold environments, such as storing food in cold rooms, they developed, with the support of DuPont™“s fledgling textile fibres department, the first real innovation in insulating clothing. The garments were initially called ”Weather-Alls’ and represented an alternative to wearing heavy, uncomfortable wool jackets as well as several layers of bulky underwear. From then on, the brand's path followed a rapid development nationwide in the USA until the 1990s, when an expert and enthusiast of original American brands discovered it and started to import it also into the Italian market, later into Europe and even to the more particular Japanese research shops. Today the brand is distributed worldwide with lines and garments that have become true market icons. The shop is located on the first floor gold entrance / cinema