From the meeting of Patrizia Bambi's (Creative Director) passion and Claudio Orrea's (President) entrepreneurial spirit, Patrizia Pepe was born. We are in Florence and it's 1993. The name “Pepe” immediately identifies an irreverent sensuality, made up of contrasts and opposites. Since then, women can recognise themselves in a brand that blends the practicality of everyday life and the glamour of important moments, from morning to evening, thanks to the dual versatility and sharp silhouettes of its collections. This is how a new idea of woman, our woman, takes shape: sensual, irreverent, courageous and aware. Conscious of her own body, she pursues a holistic vision of well-being. Ironic and urban, she loves to experiment. She has a strong independent spirit and is idealistic.