Levi's® perfectly embodies that cool, unpretentious, typically American style. Since their invention by Levi Strauss & Co. in 1873, Levi's jeans have been one of the most iconic garments worldwide - capturing the imagination and loyalty of generations. To this day, the Levi's portfolio continues to evolve with an innovative and pioneering spirit, something not always taken for granted in the apparel world. Our leading range of denim products are available in more than 110 countries, allowing everyone to express their personal style.