Just Play is the first Italian sportswear and streetwear retailer dedicated to children and teenagers 0-16 years old. Trainers, clothing and accessories from top brands such as Nike, Jordan, Converse and Vans. Our goal is to respond to an audience of very young people who are approaching streetwear culture and are looking for a shopping experience in line with their tastes and attitudes. A real destination for young people but also for millennial families who are increasingly choosing for their children products and garments in which they recognise themselves