Caractēre is and wants to be a reference brand for an audience of trend-conscious consumers looking for their own style. Originality, style and emotion design a feminine, classy, tailored and exciting look. Our playground is urban, metropolitan, with a strong accent on the Italian lifestyle. Caractēre proposes a collection of clothes and accessories with a refined, contemporary style, always surprising in the combinations and materials, linear, clean, never banal. The colour palette is always bright and coordinated, and the ability to generate timeless products are now the brand's fundamental drivers. Seriousness, credibility, the ability to interconnect a traditional soul with a trendy perspective for the future. The main features of Caractēre, such as the logo, colours, character and tailoring together with our visual identity, capture the spirit of the brand and represent the wearer. Caractēre presents itself with a new identity. Through new openings and the restyling of its old shops, it presents its new store concept. The store has a totally different layout: it is minimal, bright, with striking architectural elements and super functional wooden structures. The materials used mix very cool colours of stone with the warmer tones of wood. The boutique has a clear and recognisable identity.