The famous Italian brand that signs watch and jewellery collections was founded in 1935 in Milan and immediately showed a bold and avant-garde approach to the market and style. A pioneer in suggesting a unisex concept for products, the first to use steel in jewellery and to propose transformable jewellery, Breil has always shown great sensitivity towards communication, developed in the 1990s around the famous claim “Toglietemi tutto ma non il mio Breil” (Take away everything but not my Breil) and later with “Don't touch my Breil”. Today, Breil interprets contemporaneity by proposing watch and jewellery collections in which steel is always the protagonist and is ennobled through a strongly recognisable design, a perfect expression of the brand's propensity for innovation and attention to detail. This gives rise to iconic collections with a strong character, which stand out for their originality and succeed in enhancing the personality of the wearer to the utmost: for watches, Manta, The B and New One, and for jewellery, Magnetica System and B Whisper.