Bottega Verde is a large Italian company that produces and sells cosmetics in over 300 single-brand shops. Founded as a small herbalist shop 50 years ago, the brand is distinguished by the use of natural ingredients, the direct cultivation of these on its own estate in Tuscany, and the Italian character and completeness of its supply chain, which includes research, production and distribution. The products are characterised by high percentages of naturalness, cosmetic efficacy and attention to environmental sustainability, today more than ever central to the brand's strategies.