A|X Armani Exchange was founded in Ney York in 1991 and immediately offers accessible and versatile clothes and accessories in tune with the energy of the youthful world. The brand moves away from conventions to offer a different perspective: a fresh, spontaneous, metropolitan approach to fashion. Following the reorganisation of the brand portfolio in 2017, A|X established itself as the new streetwear in the Armani style: young, informal, urban, current and using the digital channel as a means of communication.