The goal of the Alcott brand has always been to keep up with youthful trends. It was born from an American-inspired mix of elements of the US Ivy League college tradition, with all-Italian design and quality: a winning mix, especially when combined with consumer convenience. The Alcott brand is now joined by the women's spin-off Alcott Los Angeles, which is rapidly establishing itself on the market. The collections coexist in well-appointed retail spaces in the most important Italian cities.