A flower can say a lot. Especially if you build it. It is from this intuition, simple but full of meaning, that the LEGO® Botanicals Bloom Bar, a special LEGO experience that invites the public to express emotions and creativity through play and sharing.
On days 7 and 8 February e 13 and 14 February, LEGO opens the door to a new way of experiencing the world of flowers: they are not grown, but built. Petal after petal, element after element, the iconic LEGO® roses from the Botanicals line take shape thanks to the hands and imagination of the participants. The result is not just a flower arrangement, but a real personal message, to dedicate to a loved one or to keep as a symbol of a special moment.
LEGO Botanicals Bloom Bar is conceived as an experiential and immersive space, where time slows down and leaves room for manual skills, concentration and the pleasure of creating together. A meeting place open to a transversal public, where adults and children can share a creative activity, rediscovering the value of building as an expressive and relational gesture.
During the event, participants will have the opportunity to create their own LEGO® rose, choosing colours and details that reflect emotions, memories or simply their own style. Unlike a traditional flower, this creation does not wither: it remains over time as a testimony of a lived experience and a carefully constructed emotion.
Opening hours are designed to accommodate the public throughout the day, 10 a.m. to 1 p.m. and 2 p.m. to 6 p.m., offering flexibility and the opportunity to participate at leisure. The proximity to Valentine's Day It also makes the initiative an ideal opportunity for those who want to give something original, personal and unconventional as a gift.
Participation in LEGO Botanicals Bloom Bar takes place via booking your slot in the shop, as places are limited. A choice that guarantees a neat, orderly and truly engaging experience for all participants.
In an age when everything seems quick and fleeting, LEGO Botanicals Bloom Bar celebrates the value of shared time, creativity as a universal language and construction as a symbolic act. Because a flower can say a lot. But a flower built together can say even more.
We are waiting for you.
