Oriocenter has renewed its partnership with Radio Number One and is on board the Radio Number One branded truck, positioned in Corso Imperatrice in Sanremo in the heart of the city.
A dynamic and lively space hosting interviews with the competing artists, live encounters with the public and numerous special guests who will animate the Sanremo days.
The collaboration is developed on several levels - on-air, on-site and online - guaranteeing Oriocenter a widespread presence throughout the week. In addition to the logo clearly visible inside and outside the truck, the outdoor big screen will broadcast the TV commercial of the Oriocenter communication campaign. The presence will also be reinforced on air, with dedicated radio quotes and billboards, and online, thanks to the content published on Radio Number One's social channels, which will document the behind the scenes of the event with continuous updates and exclusive content.
Oriocenter on its channels will share the recap of the days on the truck, narrated by a radio talent: artists met, some behind-the-scenes and curiosities about the Festival.
An initiative that once again confirms Oriocenter's desire to get out of its everyday spaces and bring the Mall into the squares, to generate new opportunities for meeting and entertainment.
