The innovative retail approach, consumer care, excellent quality-price ratio and the Made in Italy philosophy: these are the success factors of the Liu Jo UOMO brand. Collections designed for a fashionable man, who loves to explore different styles by choosing reassuring and ductile items, which allow him to wear office outfits with ease even at aperitif time. The Liu Jo man is attentive to trends and his own image, he loves refined garments with a comfortable fit and a relaxed and reassuring elegance.