It’s very simple. We create fun lifestyle clothing that gives emotion and inspires our customers to express themselves in every way in their everyday, since 2007. We commit ourselves building a family like experience through our retail and wholesale platforms with fast ideas to market performances and artigianal manufacturing. We want to become the most positive brand in the world. By wearing Happiness you are spreading Happiness and making the world a cozier, happier place. It is now your duty to spread Happiness. Thank you for wearing it proudly and giving back to society by spreading this positive feeling.